Internet Shopping Essay Example | Topics and Well Written Essays - 1250 words

Internet Shopping - Essay ExampleA long traditional framework in marketing is a worthwhile lens to look through when charting a path for success (i.e., formulating strategy and tactics) in ecommerce. This framework is known as the consumer get decision form and it encompasses all consumer styles think to buying. It consists of five general stages. Consumers may non experience all of the stages for each buying decision.-Purchase - payment and acquisition of harvest-feast (n.b., the product purchased is not always the one preferred by a consumer -- e.g., when Coca Cola is not available on an airplane, many people drink Pepsi).-Post purchase - behavior related to both the felt comfort and satisfaction levels with the purchase experience and decision all product related activities that one does after purchasing a product (e.g., returning an item, using an item and being either satisfied or dissatisfied, spreading word-of-mouth).Bruce D. Weinberg in the same article further states t hat The Internet creates an training intense environment where power and success is truly much high quality cultivation and the ability to best understand and utilize it. Exchange (i.e., buying and selling) knowledge is typically generated by either buyers or sellers,though certainly others can generate relevant exchange information -... -Post purchase - behavior related to both the felt comfort and satisfaction levels with the purchase experience and decision all product related activities that one does after purchasing a product (e.g., returning an item, using an item and being either satisfied or dissatisfied, spreading word-of-mouth). Bruce D. Weinberg in the same article further states that The Internet creates an information intensive environment where power and success is very much high quality information and the ability to best understand and utilize it. Exchange (i.e., buying and selling) information is typically generated by either buyers or sellers,though certainly others can generate relevant exchange information -- for example, those who provide advice (e.g., e-pinions.com). Taken together, this highlights a very important lesson. Buyers and sellers need to listen very carefully to each other as it is their communication skills --the ability to clearly transmit and interpret needs in the form of information. Further following points are to be kept in mind while developing a websiteMake it easy to drive desired products at the site.Consumers want to know quickly the purpose of a site and they want to know who is involved in the venture.Respond quickly to consumer requests for information or assistance.Provide useful and direct information.Provide live or software-based agent assistance online.Enable comparison shopping.State upfront all order-related factors and the amount cost of a transaction.Maintain tight security when handling customers credit card numbers.Keep your customers apprised of fulfillment progress.Simplify product returns an d exchanges.Respect your customers privacy.Dont underestimate