Greeks Essays - Trojans, Mythological Kings, Iliad, Diomedes

Greeks Essays - Trojans, Mythological Kings, Iliad, Diomedes Greeks The greeks were fascinating ye BRISEIS Captive girl originally awarded to Achilleus but taken by Agamemnon, precipitating the wrath of Achilleus. CATALOG OF SHIPS Long descriptive passage in Book II outlining all the battle contingents at Troy. CHRYSEIS Captive girl taken by Agamemnon. Apollo forces him to return her by sending a plague on the Greek forces. CHRYSES Father of Chryseis, priest of Apollo. DACTYLIC HEXAMETER The metrical form used by Homer in his epic poems, consisting of six feet of variable quantity. DANAANS One of three interchangeable terms for the Greeks (also Argives, Achaians). DARDANIANS Trojan contingent headed by Aineias. DECEPTION OF ZEUS Passage in Book XIV in which Hera seduces Zeus. DEIPHOBOS Brother of Hektor. DIOMEDES Great Greek warrior, son of Tydeus (sometimes referred to as Tydeides). Book V is often called the Diomedeia because of his powerful exploits. DOLON Trojan spy caught by Diomedes and Odysseus in Book X, which is called the Doloneia after him. EPIC CYCLE Group of poems by various authors that make up the entire story of the Trojan War. EPITHET Short descriptive term used by Homer to describe a character, frequently repeated throughout the poem. ERIS Goddess of strife. EROS Love-power governed by Aphrodite. EUPHORBOS Trojan warrior, killed by Menelaos. His death in Book XVII is described in a famous simile. EURYPYLOS Greek warrior, wounded in battle. GLAUKOS Trojan warrior, ancestral friend of Diomedes, who spares his life. HADES Ruler of the underworld, brother of Zeus and Poseidon. HEKABE Wife of Priam, mother of Hektor. HEKTOR Greatest and most beloved Trojan warrior, arch enemy of Achilleus, son of Priam and Hekabe, husband of Andromache. HELEN Beautiful woman; wife of Menelaos but mistress of Paris. The Trojan War is fought on her behalf. HELENOS Trojan warrior, brother of Hektor. HEPHAISTOS Lame god of the blacksmith's art, creator of divine armor for Achilleus. HERA Ever-scheming and powerful goddess; wife of Zeus, major defender of the Greek cause. HERMES Also called Argeiphontes, god who protects Priam. HOMERIC HYMNS Group of narrative poems sometimes attributed to Homer. ICHOR Divine substance that runs through the immortals' veins instead of blood. IDA Large mountain near Troy. IDAIOS A herald of Priam. IDOMENEUS Kretan commander, a great Greek fighter. ILION Another name for Troy, from which the Iliad gets its name. IRIS Messenger of Zeus. KALCHAS Soothsayer for the Greeks. KEBRIONES Trojan warrior killed by Patroklos, sparking a fierce battle over his body. KRETE Largest of the Greek islands, whose forces are led by Idomeneus. KRONOS One of the ancient Greek gods, overthrown by Zeus, his son. LEDA Mother of Helen, perhaps by mating with Zeus in the form of a swan. LYKAON Trojan warrior, killed by Achilleus. MACHAON Physician for the Greeks. MEDUSA The Gorgon: snake-haired creature whose severed head stared from the aegis. MEGARON Large Greek room. MELEAGROS Legendary hero whose story is used by Phoinix to persuade Achilleus to fight. MENELAOS Ruler of Sparta, brother of Agamemnon, cuckolded husband of Helen. MENOITIOS Father of Patroklos. MERIONES Greek fighter, companion of Idomeneus. MUSE One of the nine goddesses who inspire the various arts, invoked by Homer to begin the Iliad. MYKENAI Powerful Greek city, ruled by Agamemnon. MYRMIDONS Greek contingent led by Achilleus. NEREIDS Sea nymphs, companions of Thetis, daughters of Nereus. NESTOR Elder statesman of the Greeks, a great talker. ODYSSEUS Brilliant Greek warrior and counselor. His travels home from the war are the subject of Homer's epic, the Odyssey. OILEUS Father of one of the fighters called Aias. OKEANOS Primal waters surrounding the world, depicted on the divine shield of Achilleus. OLYMPOS Mountainous abode of the immortals. PANDAROS Trojan warrior who breaks the truce in Book IV. PARIS Another name for Alexandros, Trojan prince. PATROKLOS Greek commander, comrade of Achilleus, whose death causes Achilleus to reenter the war. PELEUS Father of Achilleus. PHOINIX An elder of the Greeks, old friend of Achilleus. POLYDOROS Son of Priam, killed by Achilleus. POSEIDON Fierce god of the sea and of earthquakes, brother of Zeus and Hades, defender of the Greeks. POULYDAMAS Trojan warrior and friend of Hektor. PRIAM King of Troy, father of Hektor and many others. PYLOS Greek city, domain of Nestor. RHAPSODE Ancient Greek singer who recited epics. RHESOS Trojan ally, killed by Diomedes; possessor of great horses. SARPEDON Son of Zeus, a Trojan fighter whose death almost causes Zeus to intervene. SKAIAN GATES Landmark gates before the walls of Troy. SKAMANDROS River that crosses

Light and Elodea Leaf Cells essays

Light and Elodea Leaf Cells essays Abstract The purpose of this investigation is to determine if a decrease in light affect the time of cyclosis. Elodea leaf cells were subjected to 6 different intensities of light. The time it took one cytoplasm to move around a certain distance was measured after each change in the amount of light. It took 23s when the light intensity was on 5, the same time it took for the cytoplasm to move the same distance when light intensity was on 8. Leaving the conclusion that might be no connection between light and time of cyclosis. Cyclosis is the circulation of cytoplasm within a cell and this movement may be increased by light. (Columbia Encyclopedia) As the cytoplasm moves around the large central vacuole, it carries with it dissolved substances as suspended organelles. (Bedford 9) Chloroplasts are organelles responsible for photosynthesis in the plant. Examples of cells in which cyclosis can be seen are the leaf cells of small aquatic plants, such as Elodea leaf. By timing the movement of a single chloroplast in a certain given distance with different intensities of light it is possible to test if light has an effect in cyclosis. Does a decrease in light affect the time of cyclosis? It might affect if the time (speed) of the chloroplast creates a pattern as the light intensity differs. Or it might not affect whatsoever if the time finds no connection with the different amount of light given. So to find out if light interferes in cyclosis one chloroplast is going to be observed and timed as it moves around within the cell. A drop of water was placed in the center of a clean microscope slide. To the drop was added a torn piece of an Elodea leaf. The wet mount was first observed under low power and then under high power. So that the lab could be done easier a group of 4 people was formed. One person was responsible for observing the Elodea leaf in th ...

The Effect of Price Elasticity of Toyota on Consumer Consumption Essay

The Effect of Price Elasticity of Toyota on Consumer Consumption - Essay Example 5 contains results, discussion, and conclusion but these three documents are still subject to major modifications depending on document 2 and level of analysis required. Background to Research Problem The automotive industry is among the most competitive industries in the world. Consumer decisions to purchase vehicles are often influenced by a wide array of factors that impact the industry. These include, safety, comfort, fuel efficiency, and price (Jeihani and Sibdari, 2010:1). Though factors such as fuel efficiency are certainly critical in consumers buying decisions in the current economic environment where gas prices frequently fluctuate, research shows that though the demand for gas efficient cars such as the hybrid cars have been high, sales have not picked up as expected (Read, 2012; Tuttle, 2012). This is mainly attributed to the high prices at which these vehicles are purchased, and therefore implies that price is a core contributor to demand and consumer purchase decisions when it comes to purchasing a car. Understanding how price changes alter the quantity demanded is crucial to decision makers as they can be able to understand how responsive consumers would be to certain price changes (Jazayeri and Jazayeri, 2011: 102; Rossi, 1995: 17; Bernstein Research, 2007). Price elasticity is an important element when introducing products in a competitive market (Hauser, 1998). As quoted from the book Principles of Economics by Alfred Marshall (1920), â€Å"the elasticity (or receptiveness) of demand in a market is significant according as the amount demanded increases much or little for a given fall in price, and diminishes much or little for a given rise in price" (pp. 15). Parkin, Powell, and Matthews (2002) noted that the following affect the elasticity of price for... This research will begin with the statement that the automotive industry is among the most competitive industries in the world. Consumer decisions to purchase vehicles are often influenced by a wide array of factors that impact the industry. These include, safety, comfort, fuel efficiency, and price. Though factors such as fuel efficiency are certainly critical in consumers buying decisions in the current economic environment where gas prices frequently fluctuate, research shows that though the demand for gas efficient cars such as the hybrid cars have been high, sales have not picked up as expected. This is mainly attributed to the high prices at which these vehicles are purchased, and therefore implies that price is a core contributor to demand and consumer purchase decisions when it comes to purchasing a car. Understanding how price changes alter the quantity demanded is crucial to decision makers as they can be able to understand how responsive consumers would be to certain price changes. Price elasticity is an important element when introducing products in a competitive market. As quoted from the book Principles of Economics by Alfred Marshall, â€Å"the elasticity of demand in a market is significant according as the amount demanded increases much or little for a given fall in price, and diminishes much or little for a given rise in price". Parkin, Powell, and Matthews noted that the following affect the elasticity of price for a certain commodity: availability of substitute goods; percentage of income; necessity; duration; brand loyalty; and who pays.

How drug use in the 60's and 70's affected society - then and now Research Paper

How drug use in the 60's and 70's affected society - then and now - Research Paper Example Alcohol has been abused since the 60’s and has left a number of family devastated, as the families’ sole bread winners abuse the drug which may eventually lead to their deaths or insanity (Teff. 1975). The economy was affected as abled body people who could improve the economy became victims of drug abuse. Today, alcohol is also being abused and has devastating effects on the society ranging from road accidents as a result of heavy drinking to murder and suicidal cases in families (Abraham. 1988). Alcohol is not the only drug that has been abused; we have many cases of bhang and nicotine illegal drug use. In fact in the 60’s, cocaine was highly abused as there was no proper way to curb its use (Avraham. 1988). In the 60’s illegal drug abuse was on its optimum among sports men and sports women, as well as musicians and top celebrities; here athletes and musicians used to take performance enhancing drugs so as to boost their performance and confidence respectively. Drug use among adolescents was and is still a nightmare in our societies for a number of reasons. Adolescents today, who are basically involved in illicit drug use, are simply separating themselves from the normality of society as a way of ‘liberation (Teff. 1975). This has tremendous effects on America societies, as these kids end up joining gangs, partaking in crimes and terrorizing American societies. This was also the case in the 60’s where adolescents who engaged in drugs were a complete nightmare to societies as they were the pillar of almost all crimes. Many dropped out of school leaving their parents devastated. Drug misuse also affected both societies by introducing and expanding prostitution. Many of those practicing prostitution in today societies are basically youths who run away from home as a result of drug abuse. This is a disgrace to society and a country as a whole as it lacks morality. In the 60’s prostitution too

Simulation of Sales Promotions towards Buying Behavior Essay Example for Free

Simulation of Sales Promotions towards Buying Behavior Essay Abstract The purpose of this study was to examine the influence of sales promotion on buying behavior among university students. Specifically, Kongunadu Arts and Science College was chosen as study location. The research data was collected from 171 respondents. The data were collected using self-administrated questionnaires. This study found that there was no significant difference between gender and buying behavior (t = -1.003, p 0.05). There were significant relationship between attitude towards price discounts (r = 0. 372, p 0.01), coupons (r = 0.270, p 0.01), free samples (r = 0.256, p 0.01) and buy-one-get-one-free (r = 0.338, p 0.01) with buying behavior. Results of Hierarchical Multiple Regression found that of the four variables, price discount (ß = 0.256) was more influential that of buy-one-get-one free (ß = 0.183), coupon discounts (ß = 0.014) and free samples (ß = 0.040). The findings of this study would help marketers to understand the types of promotion that significantly influence buying behaviour of the respondents. Hence, this could help marketers in their marketing planning to become more competitive and gain profit. Keywords: Sales promotion. Buying behavior. University students 1. Background of Study Many purchase situations are so habitual that consumers conduct very little cognitive activity (Wathieu Murre, 2007). In such cases, it is hard to motivate behaviors such as brand svwtching or increases in the number of units purchased. One of the advantages of promotions is that they can stimulate consumers to think and evaluate brands and purchase possibilities when they otherwise may not have. Therefore, many marketers and retailers utilize different kinds of promotion tools and strategies in order to understand the preference of consumers and boost their sales. Normally, sales may attract more customers spend their money, make consumption and purchase the products they wish during this super save period as the they believed that during the sales promotion, prices of all products are cheaper than usual. This phenomenon shows that some of the consumers are easily tempted when they see the word of sales promotion. Other than price reductions, coupon or rebate given by the retailer and other promotional tools like free sample, bonus pack and buy one get one free were found to be inducing consumer buy more than they expect (Gilbert, 1999). What are more crucial now are consumers themselves not aware the influence of sales promotion on their buying behaviour and especially little is understood about their responds to the various promotional strategies practice by marketers. This will eventually lead to over-consuming and buy the products which are not necessary and useless. 2. Purpose and Significant of Study Research on marketing tools is indeed important to understand the most influencing tools to compete with competitors. Through this information, marketers and retailers could well plan their resources to gain the maxiirium profit. Thus this study aim to investigate the preference of consumer on different promotional tools, marketers and retailers will able to aware of the consumer behavior so that they can utilize the right and th most effective promotion technique to attract customers. From the consumer perspective, this study will reveal the consumer attitude toward sales promotion and thus raise the awareness of consumers about their behavior that influenced by sales promotion. It also presents better understanding and information to consumers where their purchase behavior will be affected differently due to different type of promotional tools. 3. Literature Review Promotion is one of the techniques to attract consumers to purchase more or try a product or service. Severe outcomes of promotion included sales increased, quantify of stock used and attract new consumers. For example, price promotion refers to temporary price reduction which offers to consumers. The characteristic is the retailer would label a specific percentage or cash saving for the products or services. Previous studies indicated that a sudden increase of sales would experience by retailers because of price-conscious of consumers (Banks Moorthy, 1999; Kopalle Mela, 1999; Smith Sinha, 2000; Gilbert Jackaria, 2002). According to Blackwell, Miniard and Engel (2001), price discounts played significant roles in influencing consumer product trial behavior by which indirectly attract new consumer. In term of coupon promotions, those consumers obtained coupon are entitled to get discount of the products at its brighial price (Ndubisi Chew, 2006). Previous study found that coupon promotions do not have significant effect on volume of product purchase by consumer (Gilbert Jackarias, 2002). Later, a study conducted by Ndubisi and Chew (2006) at Malaysia has re-affirmed the statement by Gilbert and Jackarias (2002). They also reported that coupon promotion was among the least used and unpopular promotional tools by consumers. However, the results in Dotsons (2001) research proved that women report being more likely to use only coupons than men (p 0.05) and the youngest age group (less than 25 years old) reports a higher possibilify of taking advantage of bonus packs (p 0.05), price deals (p 0.05) and samples (p 0.05) than the age group of 35 to 54 respectively. According to Kardes (1999), marketing managers aware of product trial related to behavioral experience of consumers towards a product. Thus, sending free sample take place in promotional tools. Free samples refers to consumers are giving a free small sample of the product so that consumers have the chance to try and use the product. Shimp (2003) reported that a free sample had influence on consumers buying behavior while Gilbert and Jackaria (2002) have shown otherwise. Free sample was positively related to immediate sales of that particular (Lammers, 1991). Promotion technique of buy-one-get-one-free is one of the types of bonus packs in which the consumers are offered the additional product at the ordinary price but are in an enhanced package. Consumer would be easily persuaded to buy products as there is no extra cost need and more valuable perceived by consumers (Sinha Smith, 2000). Besides, this promotion technique would beneficial to retailers in speed up the stock clearance compared to price promotions (Li, Sun Wang, 2007). Relating with buying behavior, consumers usually have endless demand to ftilfiU their needs and satisfaction to obtain something new or better as every individual has their own behavior, attitude and thought while choosing products, services and making purchase decision. Consequently, there is a large body of literattire, which has examined consumers buying behavior and the studies have reported that many factor would infiuence consumer behavior whether buy or not to buy a product. According to Smelser and Baltes (2001), most of the daily life activities dominated by buying goods behavior and also experience which gained from the place such as shopping centers, cify centre, shops, recreational park, tourism centre and so on, where some stimulation radius can be stimulated. William (2002) revealed that social class has significant determination on purchase evaluation criteria. Attitude formation, motivation, value orientation, income, socialization during childhood and education levels will influence ones social class. According to Yip (2003), social class of an individual indirectly shows that low income would cause limited choice when making purchase decisions. High purchasing power, sales person and sales circumstances was among three key factors which influenced impulsive clothes buying practice among women consumer (Naimah Tan, 1999). 4. Methodology For the convinence of the researchers Kongunadu College of Arts and Science was selected as location of study. The data collection process was conducted among the students with prior permission from the department. Even though this small sample might not able to representative of all the population, it is considered as appropriate sampling because of using a relatively homogeneous group and this is helpful to minimize random error that might occur in using a heterogeneous sample such as the general public (Calder, Philips Tybout, 1981). Pilot study had been done before the actual study take place. The purpose of pilot study was to assess the reliability of the instruments that used in actual study. For this research, the pilot test had involved a total of 25 students in order to ensure that the question were understandable by the actual respondents. In addition, pre-test allowed the researcher to improve confidence and to make sure that the items that existed in questionnaire was suiting the studys requirement. 4.1 Instrumentation The present study used the questionnaire as the instrument of the study. The questionnaire was divided into three parts that were background of the respondents, the respondents attitude and perception with regards to different promotional tools and buying behaviour of respondents. In first part of questionnaire, each respondent was asked to answer both open-ended and close-ended questions. Open-ended questions allowed respondents to generate an answer without limitations such as age and family monthly income. On the other hand, close-ended questions required respondents to select from a set of answer already provided such as gender and race. Second part of the questionnaire was consisted of thirty two items where each different promotional tool was measured using eight items. The items developed to determine respondents attitude towards different promotional tools. There were four different promotional tools tested (i.e., price discounts, coupons, free samples and buy-one-get-one-fre e). Respondents were required to give a respond on a four point ordinal scale (strongly disagree, disagree, agree, strongly agree). The last of the questionnaire was also used four points ordinal scale (strongly disagree, disagree, agree, strongly agree) where there were thirteen items measuring the consumers buying behaviour, adopted from Bakeweà ¼ and Mitchell study. In the addition, the responses are given from one point in one end to four points in the other end. The Statistical Package for Social Science (SPSS) version 16.0 was used to analyze data. For analytical purposes, each scale of the total attitude score (price discounts, coupon discount, free samples and buy-one-get-one-free approach) were categorized into two categorized, solely based on the mean score of each measurement. The reliability for attitude towards price discounts scale was 0.752 while the reliabiliy of attitude towards coupons scale was 0.827. Furthermore, the reliability for attitude towards free samples scale was 0.862 and the reliabiliy for attitude towards buy-one-get-one-free scale was 0.806. Buying behaviour scale had achieved reliability of 0.680. These five instruments had achieved acceptable reliability for business and social science research. 5. Research Finding and Discussion 5.1 Attitude towards Price Discounts Table 1 demonstrates that more than half of the respondents agree that they prefer brands which offer price discounts, but more than half of the respondents prefer their favourite brands than brands which offer price discounts. This study also interested in indentifying about the category of attitude towards price discounts. The scale of the total attitude towards price discounts was then categorized into two equal groups. Respondents who scored above the mean scale (2.56 points) were categorized as having favourable attitude towards price discounts and respondents who scored below of the mean scale were categorized as having unfavourable attitude towards price discounts. Table 1 showed that less than half of the respondents (40.4%) had unfavourable attitude towards price discounts, where as there were 69.0% of the respondents have favourable attitude towards price discounts. 5.2 Attitude towards Coupons Table 1 indicated that the first statement was agreed by most of the respondents which were 53.2%. They acknowledged that a brand offers coupon would be a reason for them to buy. The respondents feel that a brand which offers coupon doesn’t give them a good buy (56.1%). Respondents do not give priority for the brands which offers coupon and they prefer their regular and favourite brands more. The data in Table 3 showed that the score of total attitude towards coupons of the respondents in range of lower than 2.44 points which were 49.7% of the respondents have unfavourable attitude towards coupons. On the other hand, there was 50.3% of the respondents have favourable attitude towards coupons. This indicated that exactly half of the respondents have positive attitude towards coupons promotion in this research. 5.3 Attitude towards Free Samples According to Table 1, exactly half of the respondents agreed that when they buy a brand that offers free samples, they feel they are getting a good buy (51.4%) and free sample has allowed them to buy more quantities of the same product. Moreover, half of the respondents prefer to buy the same brand even if they have free samples on other brands. However, Shimp (2003) reported that free sample had influence on consumers buying behaviour. As presented by Table 3, the scale of the total attitude towards free samples score cut point for two equal groups was 2.46 points which mean the group who scored higher than the mean scale of 2.46 has favourable attitude towards free samples and respondents who scored below of the mean scale were classified as having unfavourable attitude towards free samples. Based on Table 3, it proved that majority of the respondents (55.6%) have favourable attitude towards free samples while there were 44.4% of the respondents have unfavourable attitude towards free samples. This showed that there were 95 respondents (55.6%) out of the 171 respondents willing to consume more during the sales promotion with free samples technique. 5.4 Attitude towards Buy-One-Get-One-Free Table 1 illustrated the respondents in this study have agreed perception on all of the eight statements related to buy-one-get-one-free promotion tool. It showed that the percentage of the respondents who agreed on the statements was more or higher than respondents who disagreed on it. For example, 62.6 of the respondents agreed that a brand offers buy-one-get-one-free could be a reason for them to buy. Based on Table 1, it presented the scale of the attitude towards buy-one-get-one-free cut point for two equal groups were 2.6 points. Respondents who scored below the mean scale ( 2.6 points) of the attitude towards buy-one-get-one-free were categorized as having unfavourable attitude where as respondents who scored above the mean scale (2.6 points) were categorized as having favourable attitude towards buy-one-get-one-free. In Table 3, there were 48% of the respondents who have unfavourable attitude towards buy-one-get-one-free while 52% of the respondents have favourable attitude to wards buy-one get-one-free. 5.5 Respondents Buying Behaviour According to Brown (2007), buying behaviour refers to the decision processes and acts of people involved in buying and using products. There were total of 13 statements used to examine the respondents buying behaviour. The responses were scored by four point ordinal scale. Table 2 indicated the descriptive analysis of each question for buying behaviour. The analysis had been divided into two levels of buying behaviour: agree and disagree. From Table 2, it showed that majority of the respondents (80.7%) agreed in general, they try to get the best overall quality and 81.8% of them agreed they look very carefully to find the best value for money. More to the point, there were 71.9% of respondents agreed once they find the product they like, they will buy it regularly and 81.3% of them would carefully watch how much they spend. Among the 13 statements, the statement of I normally shop quickly, buying the first product or brand I find that seems good enough agreed by most least respondent s which were 56.8% of respondents. The results of buying behaviour level as shown in Table 3. Equal range was used to categorize the buying behaviour that is low and high level Respondents who under 2.87 points and above were categorized as having high levels of buying behaviour and vice versa. There were 49.7% of respondents in category of low level buying behaviour and 50.3% of respondents have high level of buying behaviour. The respondents, who have high level of buying behaviour normally, have high level of involvement where they are paying more attention towards sales promotion (Raaij et al, 2001). The result of Independent Samples T-test showed that there was no significant difference between buying behaviour and gender (t = -1.003, p 0.05). It was consistent with previous study by Chu (2006). However, the mean score of buying behaviour of male (M = 2.8390) respondents is slightly lower than female respondents (M =2.9059). 5.6 The relationship between the selected variables and buying behaviour The result of Pearson Correlation test revealed that there was a significant relationship between attitude towards price discounts and buying behaviour among respondents (r = 0.372, p ≠¤ 0.001) (refer to Table 4). The results of this study reaffirmed that findings of previous study by. Blackwell, Miniard and Engel (2001) that price discounts play significant roles in influencing consumers purchase trial behaviour, and Smith and Sinha (2000), price promotions can induced consumers buying behaviour and result in a short term increases in sales. There was a significant relationship between attitude towards coupons and buying behaviour (r = 0.270, p≠¤ 0.001). The result of this study was inconsistent with previous study in Kota Kinabalu, Malaysia which found that coupons have no significant relationship on product trial ptu-chase (Ndubisi Chew, 2006). This may caused by locality difference. This study also found that, there was a significant relationship between attitude towards free samples and buying behaviour (r = 0.256, p ≠¤ 0.001). The result is consistent with Shimp (2003) that a free sample had influence on consumers buying behaviour. Besides, Lammers (1991) also verified that free samples did have a positive impact on immediate sales of the product. Lastly, there was a significant relationship between attitude towards buy-one-get-one-free and buying behaviour (r = 0.338, p ≠¤ 0.001). It showed that the promotion tools with buy-one-get-one-free did attract and induce consumers favourable attitude on buying behaviour. Table 5 summarizes results of a multiple regression analyses of the buying behaviour. All the four selected variables namely: price discounts, coupons, free samples and buy-one-get-one-free which significantly related to buying behaviour was regressed using hierarchical method. Model 1 was used to in interpreting the buying behaviour of the respondents. Of the four variables, price discount (ß = 0.256) was more influential that of buy-one-get-one free (ß = 0.183), coupon discounts (ß = 0.014) and free samples (ß = 0.040). 6. Implications, Recommendations and Conclusions 6.1 Implications Every consumer has their own personal characteristic especially in choosing and making purchase decision. With the growing number of sales promotion, it is important to determine the consumers perception towards their buying behaviour. Besides, this study also examines several factors which included socio-demographic background (gender) and attitude towards four different promotional tools on buying behaviour. From the findings, it was noticed that consumers respond positively to the various promotional tools that is promoted by the marketers. It is because consumers are believed that during the sales promotion, prices of all products are cheaper than usual and they felt they are getting a good buy. It meant that the more positive or favourable the attitude towards promotional tools, the more increasing possibility consumers make purchase decision during sales promotion. Gender was found to have no significant difference on buying behaviour. The results of this study have several implications that would be beneficial to marketers, consumers and future research. From the marketers perspective, they can have a better understanding of UPM students buying behaviour so that they can better predict the wants and needs of potential consumers. The information derived from this research enable marketers to aware of the consumer behaviour. It will help them utilize the right and the most effective promotion technique to attract customers. Moreover, the study from Ndubisi and Chew (2006) also supported that by offering the right promotional tools, it can help organizations carefully plan their promotional strategies by giving preference to the more effective tools. It is vital because the precise marketing strategies decision assists the company to minimize cost and maximize their profit. In addition, the current research made consumers more aware of their easily influence behaviour to sales promotion because it present better understanding and information to consumers where they respond differently due to different type of promotional tools. The research also created consumer awareness to make careful analysis before they decide to buy products and services. Hence, the consumers will realize the importance of understanding the changing environment and update themselves from time to time (Hang, 2008). Finally, consumers were benefited through this study and becoming smarter day by day. This study was also useful to academicians where current study could serve as a reference and may provide some guides for researchers who would like to study about the same topic. 6.2 Recommendations Although this research has taken vital steps to identify the factors that influence buying behaviour, it also has certain limitations. Firstly, the limitation of the data prevents further exploration of the study. There was an age limit and only 171 respondents have been participated in this study. The respondents were almost homogenous for age types because there were between 18 to 24 years old and represent early adulthood only. Different stages of life cycles of respondents would yield different results. Therefore, future researchers are suggested to increase the sample size variety especially in respondents age to decrease the error for the purpose of the generalizing result to a wider population. They can do comparison among early, middle and late adolescents in regards to buying behaviour. Secondly, future researchers may further scope to duplicate the study in different environment and different geographical locations. Different environment played a significant factor that influence respondents behaviour specifically workplace, supermarkets and shopping complexes or malls. Working individuals could behave in a different manner compared with this sample. Besides, the individuals who do not have occupation such as housewife and retired person may also behave differently because the understanding and experience of respondents towards the questions might influence their answers. Since this study was conducted in Kongunadu Arts and Science College, Coimbatore, it could not represent other people in urban or rural areas where the quality of life is different. Thirdly, future researchers are suggested to use interview technique in doing research especially at the place here transactions happen. This will enable the researchers obtain an accurate information based on the respondents fresh memory; Last but not least, this research has only examines four promotional tools that influence buying behaviour. Future researchers are suggested to determine other promotional tools such as rebates, sweeptakes, in pack premiums and so forth. Besides, the study can also specify in category of products or services to have more focus information. However, for more meaningful findings the different promotional tools can be investigated together rather than separately so that the interactions among them can be better understand. As a result, it can assist marketers and consumers understand other promotional tools that may influence the buying behaviour. 6.3 Conclusions Sales promotions play an important role in the marketing programs of marketers and retailers. A large percentage of marketers sales are made on promotion. This situation is becoming apparently when the financial crisis and economic downtime happened in 2008. The marketers are rather use variety of promotional tools to offers consumers an extra inducement to buy their products than advertising in classic media. It is supported by the research from Curzon (2009) who stated that sales promotions are not only effective in attaining short-term sales as they are also more cost-effective compared to other integrated marketing communications tools such as advertising. In conclusion, the consumers attitude towards different promotional tools on buying behaviour is favourable. It showed that sales promotion tools are supplementary or complementary to existing business as an additional marketing strategy. This research demonstrated that consumers buying behaviour were motivated by multiple types of factors, including socio-demography, promotional tools such as price discounts, coupons, free samples and buy-one-get-one-free. In addition, the framework provides new insights into the understanding of how students respond to various promotional tools offered by marketers and the impacts on their buying behaviour, which may be essential for marketers in order to utilize accurate marketing strategies to promote products.

Essay --

I am very happy for writing you this letter and I will do my best to be as informative as I can. As it is said that the child is the mirror of the family, first I would like to tell you a little about my family. My family consists of four members: Father, Mother, Brother and me. My family is really precious for me. We harmonize our life in honesty and peace; always share our problems with each other for best solutions. My family is important for me and is the main meaning of my life, the reason for my heartbeats. My father is an engineer. He is my best friend and a big part of my life. He is the head of our family, his advice and opinion is very important in any decisions we take. He never dominates or forces opinions on us. My mother is a teacher. She is a real beauty. She is sensitive, caring, feminine and gentle. With her everything is in apple-pie order at home and our lives. She is good at cooking, knitting, embroidering. My brother is fifteen and is in his tenth year at school. He is very strong, but meanwhile very gentle, handsome, and independent. Sometimes he opposes my attempts to help him in anything. He has a great drive for his ideas and interests. I am 18 and I am a sophomore at VSTTI, Foreign Languages Department majoring in French and English. My love for English appeared some years ago. I am also patient and love children very much that is why I have chosen the profession of the English teacher. I am a plump middle-sized girl with black long and curly hair, big brown eyes and a small nose. I have got plenty of hobbies: reading, collecting photos of famous people, cooking, knitting, cultivating various plants, chatting with my foreign pen-friends via internet, learning languages and writing poems. I h... ...pplication System on 2/25/2014 2:46 PM. Page 9. share our interests not only within our room, but also outside using the help of each other, and we will become temporary representatives of our country for each other. And yes, I know that it might be difficult for me to live in a different country with a foreign roommate; however I am sure you will be next to me if I need any help. With this letter I gave you small bit of information about myself but I will enlarge my letter describing myself later if I manage to be selected as a finalist. I like to leave presents or things that will remind others about me, so please accept this small poem that I wrote especially for you: For the man who is always around, I will prepare reliable ground. Even in the awful darkness of fear you will be given a hand, As there is someone who will whisper â€Å"I am your friend†!!!

How Successful Were the Liberal Governments of 1896 to 1915 in Dealing with the Problems They Faced?

In the period 1896 – 1915, the condition of Italy was relatively in a terrible state in many ways with various political, economic and social problems that hindered the country’s progress. Italy’s Liberal Governments during this period were generally very unsuccessful in dealing with these inherited and growing problems clearly contributing to the end of Liberalism in Italy. More so, the Liberal Government under the rule of Giolitti saw Italy progressing in some circumstances regarding the socio-economic concerns. Nonetheless, it is very comprehensible that the Liberal Governments lacked solving the problems that they faced.The Liberal Government’s major issue following unification was Italy’s economic progress due to various problems. The economic situation in Italy after Unification was lacking modern communications such as roads due to a limited degree of industrialisation. This was a huge problem for the Liberal’s to solve because it mean t that Italy was industrially declined in comparison to most of Europe. As of this decline, the Liberal’s tried to put an end to the Economic backwardness by increasing industrial production. This occurred by essentially increasing the percentage of the workforce in industry.Industrial giants such as Fiat and Pirelli employed more workers to help contribute to the increased percentage working in industry from 13% in 1871 to 23% in 1913. This proved successful for the Liberal’s in ways that they improved industrial output. However, the workforce for industry being 23% was still approximately half than that of the workforce for agriculture being 57%. Accordingly, the Liberal Government did not heavily improve industrialisation successfully. Moreover, this increase in industrial workforce did prove to widen the north-south divide socially because of industry situating mainly in the north of Italy.To conclude, you would say that the Liberal Government failed to deal with t his inherited problem although it did increase the industrial workforce but insignificantly achieving their aim. Thus, you would deduce that it left Italy with little preparation for war and accordingly the social problems that were caused. It appears to be that the Liberal Government had worsened the north-south divide caused by their merely achieved aim in improving industry. Heavy tariffs and taxes on Italian exports also enforced by the Liberals completely ended Italian export industries especially in silk trade.Judging this, unemployment increased primarily in the south causing social unrest. The Government’s improved industrial development had also caused redistribution of the population all over Italy, densely populating the towns and cities that were not prepared for this overcrowding and influx. As of this, the enforced economic changes, Italy had an augmenting number of social problems combining with the Liberal Government’s inherited problems. Firstly, this was the great north-south divide that was very difficult to unite due to the south being extremely backward and poor and the north being more developed in every way.This social inequality is clearly outlined in reasonable living standards in the north but widespread low living standards of the south. The government’s inherited social problem was also education. The north had improving education standards – with high literacy rates however, this was clearly inverse to the south’s high illiteracy rates figuring over 88% and low education levels. As a result, the Government dealt with this, by trying to improve education in the south and so by 1913, the percentage of illiteracy had decreased to 65. 3% proving a successful improvement.One of Giolitti’s policies of reform was to make anti-malarial drugs free especially in poverty struck areas of the south. This policy had considerably improved the health for most people in the south of Italy. Furthermore, ther e was a more obvious inherited problem for the Liberal’s. This was the percentage of the population who spoke the Italian language, because only 2. 5% spoke it. This occurred due to the Italians speaking their regional languages in states like Venice and Rome. Prior to these inherited problems, we would conclude that the Government had hugely reduced adult illiteracy rates especially in the south from 88% to 65. %. The Liberals had also efficiently improved health services especially in the south by enforcing free anti-malaria drugs mainly in the southern areas of Italy. However, the Liberal’s had failed in solving all of the problems because of factors such as unemployment remaining high and the southern problem still remaining prevalent on a whole. Although, it is fair to judge that the Liberal Government was fairly successful in dealing with the various social problems it had faced causing significant improvements as stated before.However, the outstanding social pro blems had led to an increase in the support of socialism and also leading to an increased fear of communism stressing political problems for the Liberal Governments to deal with. The Liberals had dominated politics generally for a long period of time. However the Liberal Government had lost out on support hugely by 1915 under Giolitionism. The Liberal Government’s general aims were to stabilise Italian politics, end the church state division and obviously gain support for Liberalism.This is true in every way, because only 2% of the population (middle class/wealthy landowners) elected from the North of Italy. This clearly meant that the Liberal Government’s aim was to maximise their support for a sustained period of time. However, in some cases of Giolittionism, the Liberals have been too geared to the needs of the wealthy and have not met the needs of the poor. This meant that the Liberal’s had to try and work for the benefit of the poor and other groups includi ng moderate socialists and Catholics to deal with this problem i. . Transformismo. However this proposed â€Å"fair government† did not solve the major political issue, which were the differences between these other groups and the Liberal Government that was clearly outstanding under Giolitti’s political system. This made it fairly easy for Giolitti to lose support when enforcing policies and so the Liberal Governments fell through fairly quickly on a whole. From what I can judge from the Liberal Political system, there were various threats posed against the Liberal Governments from the far left and far right.This was because the working class solely turned their support to other groups who also wanted reform and revolt. As to this, the Liberal Government’s failed terribly in successfully dealing with political problems in the period 1896-1915. This was because of not being able to improve the political system for the benefit of other groups thus leaving politic s stagnated outlining their failure. Overall, from what I can conclude, we can say that the Liberal Governments had not successfully dealt with the problems they faced in the period 1896-1915.This had ranged from their control of society which, although experienced in some case a slight improvement but in every case failed terribly in improving the main north-south divide that outlined Italy’s divide in society. Their control over the economy had responded to some sort of improvement in terms of industrialisation, yet they still lacked in efficiently industrialising the country for a war or modernisation. Furthermore, we can deduce that the Liberal’s were ineffective in predominantly improving the political system for which lead to the end of Liberalism in Italian politics.

A Good Friend Being Essay

Everyone not only wants a good friend in their life, but they need one too. Friendships often face a great number of conflicts that may weaken you, or it may do the opposite, make your relationship stronger. A good friend may also be known as a true friend or a best friend that will always be there for you. Having a good friend will keep you going in life, and make you have a brighter smile on days when you are gloomy. They also help you out when you need them the most, and this will help you accomplish certain goals in your life. I have many good friends that I am extremely fortunate to have in my life and I wouldn’t trade them for anything else. Most people say that friends do not stay good friends for a long period of time, but that is not true and if you have a good friend you know that is incorrect. First and foremost, a good friend has great number of beneficial qualities and one of them is when everyone walks out on you, they stay with you through everything. You can tell them anything and they won’t tell a single soul just to make you feel happy. For instance, I thought I would never be able to explain my secrets to anyone besides my mother, but when I became good friends with a couple of my class mates, I could tell them anything and everything. They do the same back, sometimes we just talk on the phone for ours telling about our days even if we spend these days together. A good friend will always want to talk to you about anything, even if they’re busy, it’s just one of the great numbers of things a good friend does for you. They are a marvelous thing to have, and if you do have a good friend you should be very fortunate to have them. Furthermore, if you need help on anything and no one is around to help you, you can always count on your good friends. Having a good friend by your side will help you accomplish extraordinary life goals that you could never imagine achieving. I know for a fact that this is true mainly because I have had this happen to me. One afternoon I was at the local park and I had just realized that I had a enormous test that I had to take the next day. I knew exactly who to call, my good friend Candy. She came and picked me up and we went to her house. She had all the notes out and ready to study. I knew I could count on her to help me with this test. So we studied for a couple of hours, and then I went home. The next day I was ready for the test and I knew I got every answer correct. I was very thankful to have my good friend to always help me when I need it and no one else is around. I decided I would always study with her.

Relationship between Media Coverage and Social and Environmental Issues

Relationship between Media Coverage and Social and Environmental Issues Free Online Research Papers Media denotes a section or form of communication channels that is intended to get in touch with a very large audience such as the population of nation or state. Examples include newspapers, magazines, books, televisions radios and the internet. It serves various constructive purposes such as advocating both for business and social concerns, entertainment, and public service announcements. Media also has negative characteristics some of which include the inability to transmit tacit knowledge, manipulation of large groups of people through its outlets, biasness and its inability to act as peoples’ watchdog to wrongs happening in the society. The population covered by media consists of people with diversified characters, opinions, educational backgrounds, and religion. The influence of media to people in a given population- their social, political, environmental, economic and religious issues- is therefore quite variable. Social issues are matters directly or indirectly affecting many or all members of the society and may be considered as societal problems, moral degraders or both. Some examples include poverty, violence, abortion, rape and social injustice. Environmental issues on the other hand are those changes in the environmental conditions which directly or indirectly affect the society such as global warming, climate change, pollution, loss of biodiversity, etcetera. The media has a social and moral obligation to highlight these issues and help in mitigating them if not totally curbing them. This paper describes both negative and positive nature of the relationship between media coverage and social and environmental issues within the perceptual and contextual role of media in contemporary society. The writer assumes that media has continued to maintain a positive relationship with both social and environmental issues facing the society despite its false starts. Man is a social being and cannot exist on his own. He has to depend on others for co-existence. This mutual relationship with others brings forth the aspect of society. Due to the fact that people are of different characters, co-existence portends social problems whose magnitudes depend on how the society copes with them. This is the point where the media comes in. Media are business entities out to make profits (Kiousis McCombs 142). This drive leads them into selecting topics suitable in improving their business through strategies like maintaining their audience by appealing to them. This fact has been stressed further by the agenda setting theory of media which claims that media does not direct people into what to think, but what to think about (Kiousis McCombs 142). This role conflicts with media as a watchdog to and an instrument of fighting social norms. Some social issues which may have a more significant impact on the society are not reported extensively whereas others whic h may not be as important or even negative to societal existence are reported accurately with extensive coverage or sensation resulting in moral panic. Mass media, especially television, has also contributed to some social evils like violence through broadcast of programs which are violent in nature like wrestling or episodes of unnecessary wars. The effect of this has been found to affect severely the children and the youth as depicted in the media’s effect cultivation theory. This theory, developed by George Gerbner, has in its fundamental claim that persistent long-term exposure to television content has little but measurable effects on the perceptual worlds of audience members (Entman 121-122). Gerbner further claims that heavy television viewing creates an exaggerated belief in a â€Å"mean and scary world† and that television has surpassed religion as the key storyteller of our culture (Carrie Bonds 56). The theory is most famous for its applications to the correlations between media violence and violent behavior and according to Gerbner, the children, elderly, African-Americans, Latinos, women and the less educ ated are often the victims of television violence (Bryant Zillman 46-7). Television is not a reflection of the world but a world in itself and a kind of modern day religion that affects every aspect of social life of its audience. People cultivate perceptions of reality by television, meaning that they make assumptions about others, places and things from fictional sitcoms, soap operas, dramas and television news all of which have direct impact on social decisions and actions (Gerbner et al, 17-40). From fictional sitcoms, people tend to take the fiction in them seriously and even go to an extent of reflecting them on their life. From soap operas, they take the stage acting as a real life situation; many envying to live the ‘movie superstar’s life’ forgetting that it is only stage managed. Dramas have similar effects too while the effect of the news is variable depending on its content and area of coverage. For instance, news showing people striking or demonst rating for their rights ends up spreading the message that striking and demonstrating are the solutions to oppression and decaying societal morals. If such news receives countrywide coverage, mass revolts may be opted for instead of conventional democratic processes and political dialogues. The repetitive nature of mass-produced messages and images forms the conventional symbolic environment that people base their perceptions on. For example, most of television programs are commercially designed to be watched by nearly everyone in a moderately nonselective fashion. This design is aimed at widening the target audience. Newsprints and radio programs may also have the same strategy. These strategies cultivate the very predispositions and preferences that used to be acquired from other primary sources like parental counseling and are largely contributed by the continuous absence of parents to preoccupy their children with other activities and to monitor their habits of utilizing the mass media. Children who watch violent television programs like wrestling end up being violent and aggressive in schools (UCLA Center for Communication Policy par 2-14). Later in life, they become more prone to being on the wrong side of law. They grow seeing incidences of violence in these prog rams whose effects are gradual. At first, they may not be influenced much but as time elapses, they unconsciously start engaging in violence when faced with some situations since their minds are already preformed to think that violence can solve problems better. In fact, in 1993, at a conference of the National Council for Families and Television, it was estimated that 10% of the violence in the United States result from television viewing (UCLA Center for Communication Policy par 2-14). Television violence incidences forms a necessary part of plot and character development accurately portraying real life and it is responsible for actual violence in society, a diehard social issue in many societies. Social moral decadence has also been compromised to some extent by the media. When the society gets exposed to some other cultures through the mass media, their moral values become affected. This effect is more rampant in developing countries in the East and in Sub-Saharan Africa where western culture has been of great influence to the youth propagated by the mass media whose coverage extends that far. Western hip-hop music which seems to glorify social evils like adultery, demeaning the feminine as sexual pet, fornication and use of vulgar language is of great impact to the youths who tend to give a try to whatever they hear or see. Evidently, the youths’ modes of dressing have changed from decent wear to scanty clothes whereas cases of premarital pregnancies have been on the rise ostensibly perpetuated by glorification of sex. To this effect the media which is supposed to be the societal guider in maintaining morals and preventing social evils, acts contrarily by promoting t hem. The role of media in propagating environmental issues is an area of concern to many who view it as a champion of societal good. Media coverage has in many instances failed in sensitizing environmental issues facing the society such as global warming, climatic change and resource depletion, loss of biodiversity, pollution, land degradation and global dimming. Instead of having enlightening coverage of the issues, they make them a liberal versus conservative or science vs. scientific hype issues (Boykoff Boykoff par 1-10). Instead of doing analysis, they drive the issues into political discussions, because they draw better media ratings from making politics out of virtually everything that is contentious. Environmental issues are real and usually find their way into the media, but only in ways that are not so important. They are relegated to the periphery of importance compared to all other topics of media coverage (Kester, 2008). Most media channels do not comprehend the consequences of environmental relapse until the society is faced with them in such a way there is a radical change in the lifestyles of the people. This reflects the fact that many modern journalists find environmental issues unrealistic and not worthy of descriptions that endear journalists to their clients. The old aspirations of journalists to report societal ills and imbalances are equated with words like fairness, accuracy, balance, comprehensiveness and truth only if these describe the more important aspects of news coverage of which environment is not as appealing until its issues are grave. In terms of arising issues, journalists are taught to abide by the norm of balance; identifying the most prevailing, widespread positions and then telling both sides of the story. Balance aims at attaining neutrality. It requires that reporters present the views of legitimate spokespersons of the conflicting sides in any significant dispute, and provide both sides with roughly equal attention. Balanced coverage does not, however, always mean accurate coverage. In terms of environmental issues, balance may allow skepticism. Many skeptics most of whom have vested interests in environmental issues or are not able to appreciate environmental responsibility opting for other forms detrimental to it, use every coverage opportunity to take control of the media (Boykoff Boykoff par 1-10). This is exemplified in the case where carbon based industries fund environmental skeptics to come up with theories contradicting the known causes of global warming in a desperate move to keep themselves in business. On the positive, media coverage can be praised for its efforts in counteracting some social and environmental issues. Mass media coverage promotes civic education to the society; teaching people about their civic rights and enabling them to understand their leaders and the government better (Anderson Meyer 67). Through such coverage, social issues such as injustice, suppression of human rights, social or gender discrimination and affirmative action have been well and clearly highlighted in the society promoting democracy and a unified community whereby all people are equal as per the provisions of their country constitutions. Without civic education, people fail to know their constitutional rights and are likely to be oppressed. Media comes first as the most trusted institution by many people even before judiciary or the government in contemporary society. Due to this, mass media has for a long time been the people’s watchdog; monitoring the government and its agents, other agencies and peer journalistic establishments in their activities. As a result, social issues like corruption have been reduced in places where effective media exist. Nowadays, people have become busy in their jobs and businesses thereby giving little regard to social development of their children on issues like sex education and drug control. This can also be attributed to the fact that some parents fear their children reaction when they initiate these topics. Mass media has been left as the only tool for teaching these topics on a neutral ground evidential in many counseling programs in media broadcasts. Counseling programs do not only benefit the children. Parents also have their share on late night programs which target societal issues like marriages, sex education, societal relationships and politics. In so doing, media coverage helps in providing the necessary information to them on these topics and thus mitigating the long term effects of such societal issues. Media also has played its role as a gatekeeper; mediating the flow of messages by incorporating a diverse and unbiased range of political perspectives and social actors. Through this role, the media facilitates conflict managements which are serious social issues facing many countries. For example, the resigned acceptance in Russia, ethnic violence in Kenya and protests in Turkey and Mexico, the political turmoil and cholera crisis in Zimbabwe, the middle east crisis and many more. Mass media as people’s watchdog has been monitoring government concern toward environment by covering its environmental crusades and since the government needs to appeal to its citizens, it has continually intervened in instances where environmental degradation threatens the very comfort of its citizens. This has somewhat minimized most environmental crises around the world. Media coverage on environmental issues like draughts, pollution and environmental degradation has helped to highlight areas of the environment that are seriously affected. This coverage attract the attention of ‘would be problems solvers’ like the non governmental organizations (NGOs) or community based organizations (CBOs) and other advocates of environmental sanity and sustainability who could not have known the magnitude of the problems had the media not highlighted them. The extensive coverage of the mass media in almost all regions is due to the fact that most media houses have reporters based at grass root levels and who are primary witnesses of devastating societal disregard for environmental responsibility, circumstances that they sometimes report with a passion. During crises like droughts, famine or any other serious environmental or social issue, media coverage plays a significant role in organizing well wishers who are ready to help in such situations. As an example, following the recent draughts and escalating prices of consumer goods early this year, Kenyan media houses hit international news headlines by organizing one of the most successful campaign of its kind in history dubbed Kenya in twenty four hours, whereby well able citizens dropped off food donations at strategic points during the stipulated twenty four hours. These donations were later forwarded to specific NGOs for distribution. In such a case, media coverage played an important role in highlighting the plight of the less fortunate and organizing the citizens towards their rescue. Conclusion The role of media coverage on social and environmental issues remains central to its measure of strength in serving the society. The population covered by media consists of people with diversified characters, opinions, educational backgrounds, and religion and thus the influence of media on them varies as a function of how effective the coverage is the kind of media in use and what the journalists consider profitable and appropriate for its client audience. Media has negative as well as positive characteristics. Its negative characteristics are exemplified in its inability to transmit tacit knowledge, manipulation of large groups of people through its outlets, biasness and its inability to act as peoples’ watchdog to wrongs happening in the society while on the positive, media acts as the watchdog on social and environmental enlightener and as a gatekeeper to societal virtues. Evidences adduced herein suggests that, in reality, the show of media systems frequently fall far s hort of lofty desires, with important costs for the workings of the civic sphere and the general society. Whereas the media has faltered in many instances in its core coverage roles, it is also important to note that it has continue to maintain a positive relationship with both social and environmental issues facing the society. Boykoff, J. Boykoff, M. ‘Journalistic Balance as Global Warming Bias: Creating controversy where science finds consensus’. In FAIR. (2004). Retrieved 01 April 2009 from fair.org/index.php?page=21extra_issue_id=138 Bryant, J. Zillman, D. Perspectives on media effects. Hilldale, NJ: Lawrence Erlbaum Associates, 1986. Carrie, P Bonds, J. Cultivations of Reality through Television. University of South Carolina Press, 1999. Entman, R. M. ‘Framing public life: Perspectives on media and our understanding of the social world’. Political Communication, 23.1(2006):121-122. Gerbner, G., Gross, L., Morgan, M., Signorielli, N. Living with television: The dynamics of the cultivation process. In J. Bryant D. Zillman (Eds), Perspectives on media effects, (1986). (17-40). Hilldale, NJ: Lawrence Erlbaum Associates. Kester, Will. ‘Assessing the US media coverage of global warming’. Helium. 2008. Retrieved 01 April 2009 from Kiousis, S., McCombs, M. ‘Agenda Setting Study: Agenda Setting effects and strength’. MT Journal Nr (2003, March): p. 142. UCLA Center for Communication Policy. The UCLA Television Violence Report 1997. Retrieved 01 April 2009 from Wober, Mallory. The use and abuse of television: A social psychological analysis of the changing screen. Lawrence Erlbaum Associates, Inc, 1988. Research Papers on Relationship between Media Coverage and Social and Environmental IssuesEffects of Television Violence on ChildrenAnalysis Of A Cosmetics AdvertisementInfluences of Socio-Economic Status of Married MalesPETSTEL analysis of IndiaMoral and Ethical Issues in Hiring New EmployeesThe Relationship Between Delinquency and Drug UseMarketing of Lifeboy Soap A Unilever ProductComparison: Letter from Birmingham and CritoBook Review on The Autobiography of Malcolm XThree Concepts of Psychodynamic

10 Career Lessons You Need to Learn Before its Too Late

10 Career Lessons You Need to Learn Before its Too Late We’re all told to put our noses to the grindstone and keep them there. But too often, we just keep following the path in front of us and working hard and, before we know it, years have flown by and we aren’t where we wanted to end up. Here are the 10 best career lessons everyone should take to heart earlier in their lives and careers, before it’s too late to take the good advice.1. Life is shortBad bosses, unsatisfying jobs, soulless companies, demeaning positions, toxic coworkers. All of these things are easy to overlook in service of â€Å"keeping your head down,† but the truth is life is just too short. Instead of spending your time putting up with all that nonsense and convincing yourself it’s worth it, why not put your energy into finding a better situation while you still have the option.2. Networking mattersYou may hate networking events, but they are going to be invaluable to you one day. The most successful people have the widest and broade st social networks. So get in amongst it around the water cooler, attend the mixer, mingle. Make connections. Your success may depend on the people you get to know.3. Choose health over  wealthWork life balance can be incredibly difficult to achieve. And sometimes it just seems easier to tunnel deeper into work, constantly driving yourself towards success. Don’t let yourself be one of them or you’ll end up burning out- or developing serious health problems from stress. Take care of yourself. Stay healthy and you’ll end up being more successful.4. Get offscreenAt the end of your life, the best and most memorable moments will not be ones you spent staring at a screen. Put the phone down. Walk away from the monitor. Go live your life and make some real memories and change in the world.5. Keep learningThey day you decide you have nothing left to learn is the day you become truly ignorant. Old dogs can learn new tricks. In fact, you should seek them out. Constantly stretch yourself to learn new skills and information. Don’t get left behind.6. DiversifyWhile you’re learning new things, make a point of expanding your comfort zone and your wheelhouse of skills. The more you can do, the more successful you will be. And the more versatile with dealing with life and career challenges. Make sure you’re not just good at only one thing.7. Stick togetherYou may think you can get farther faster if you just go it alone, but the truth is you’ll get farther by working as a team and building something bigger than yourself. Also, teamwork is more and more important in the current economy. Learn to share and multiply success.8. Worry does not equal achievementYou cannot worry your way to success. If you’re anxious, the antidote is simple: action. Hustle your way out of the stress spiral. Push through the fear to find the proactive things that you can do to make a difference in the state of your career (or the world).9. Failu re is productiveThink of every failure not as an end, but as an opportunity for a new beginning. Start a new journey with each failure and you’ll be guaranteed to get more out of life.10. It’s a journey, not a destinationHappiness is not just something you arrive at, magically, after doing what you think you’re supposed to do. Make mindful choices and decide you’re going to be happy with where you are and what you’re working towards, regardless of how far in the future those rewards may be. Approach everything with an attitude of positivity and happiness, and you will find success.

Illegal Immigration and the Family Essay Example | Topics and Well Written Essays - 250 words

Illegal Immigration and the Family - Essay Example The separation of family members results in negatively impacting the overall family and especially children. Therefore, illegal immigration has even negatively impacted the family aspect of bringing up and rearing children. Illegal immigration separates children from their parents and as a result of this children experience difficulty in the psychological as well as social development. Many of the illegal immigrant children who have been separated from their family are brought up in foster families. According to Wessler, during the period of 2011 more than 5100 children had to be adopted by foster parents as their blood related parents were deported back to their home nation. Due to this, children experience issues in adjusting to the values, norms and culture of their foster family. Furthermore, some children are not even able to ever gain proper family environment that is necessary for their development. Deportation of illegal immigrants even causes another family related issue whi ch is single parent households. These households are those where either the father or the mother of a child is present and looks after the child. According to Landale et al. more than 22% of Hispanic children were living with a single parent during the period of 2011 (Landale et al.,

Discuss transcultural nursing in relation to case management in the Research Paper

Discuss transcultural nursing in relation to case management in the substance abuse hispanic client - Research Paper Example All the hospital practitioners and nurses ought to recognize that diversity does exist among patients including members of the healthcare team (Powell & Tahan, 2010). This paper discusses the trans-cultural nursing that relates to treatment of substance abuse among the Hispanic population. The discussion will address the substance use problem and its consequences among the Hispanic population Hispanic Population Hispanics involves the largest minority group in the United States with a percentage of 14.2. They comprise young people with 40 percent under the age of 21 years. In addition, they have a proportionately low-income level with 23 percent living under the poverty line. They also have a low level of educational attainments with many of them not finishing high school. The Hispanic growth rate constitutes 3.6 percent per year. Therefore, the Hispanic population is young, rapidly growing ethnic and cultural group in the United States. The growing population is due to the relative youth and the high birth rates including the immigration (Easterby et al., 2012). The phenomenon of drinking might be because of strict cultural sanctions against drinking by women, which is typical in the entire Latin America. Much research shows that there is the preservation of cultural norms of the countries of their origins, and hence, they resist the pressure to engage in the substance use. The patterns of substance abuse amongst the Hispanics might have the influence of acculturation and the countries of origin. In fact, one of the studies based on the Hispanic Health and Nutrition Examination Survey demonstrates that substance abuse amongst the Hispanics increased with acculturation. On the other hand, the Substance Abuse and Mental Health Services Administration gives information on the treatment completion, treatment stay and the discharge demographics. Furthermore, the primary substance of abuse varies according to the Hispanic origin, with the Puerto Rican and the Cuban- American women reported being opiate users while the Mexican-American women were more methamphetamine users (O. Doody & C. Doody, 2012). Case Management Case management approaches might be quite useful in having control of substance abuse, for instance, in older women of the Hispanic population. One can observe the alcohol dependency in older women when they are present at an acute care medical setting with such complaints as memory loss and chronic pain among other signs exacerbated by alcohol. The signs should not be for normal consequences of aging. When such occurs, it calls for intervention and discussion of abstinence including the treatment options. The nurse should facilitate treatment, which is respectful, supportive and non-confrontational. The providers should gather the personal information of the client from family members, clergy, and neighbors. The nurse should be direct and honest and should manage to explain that assistance is quite available, and the family member should assist her in communicating when he or she is from a different culture. In managing the case, well-coordinated approaches that deal with the abuse treatment for Hispanic older women should include an interdisciplinary treatment team with the family involved in a plan of individualized support services. The providers sh